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It is great to be able to show clients proof of your training and education, but what will move the needle in your business is marketing your services to the right audience. If you’re an advocate of formal training and you choose the certification path, then you must be aware of one very important thing: Certification will not bring you clients.īeing a certified event planner doesn’t mean that clients will be lining up to book your services. Becoming a Certified Event Planner Does Not Equal Clients If you don’t have one, it’ll be hard for you to compete with candidates who are certified. To give you an example, here in Toronto – where I live – when companies are looking for in-house corporate planners, one of the job requirements is that candidates should be a Certified Meeting Professional. If you plan to work for a corporate planner, you might need to get certified.Īs someone who has worked as an in-house corporate event planner, in my experience, companies will be interested to know if you’ve taken part in a certification program one such as Meeting Planners International certification. The Difference with Corporate Certified Event Planners This means that even without certification, you do still need hands-on experience, and the skills needed to deliver each event successfully and on-time. Whether you are certified or not, you do need to know what you’re doing before you take on any job commitment. Getting into the business of event planning means that people are going to trust you with their money and, more importantly, big moments in their lives and careers. Even though it may seem easy to get into the event planning industry and the fact is that you don’t need a certification to get your business started, there are other barriers that you need to tackle. You don’t need to be certified to be an event or wedding planner. Recently, one of my community members posed this question: “Do I actually need a certification before I can be an event or wedding planner?”